In a joint project, we are dealing with the relationship between 'food' and 'class' in and outside the field of family care relations. We used the context of the workshop to describe our research approach and project in general and to discuss with the participants related issues that concern us in our work. The text at hand focuses on the connection between 'advertising' and 'class' using the example of German food commercials, especially from the 1990s and 2000s, and deals with the thesis that although advertising spots of these decades do not depict lifeworlds in materially precarious conditions for reasons of sales strategy, they cannot completely avoid references to the precarious living conditions of their target group. Thereby, they also intervene in parent/child relationships in an intentional and potentially harmful way. We take the analysis of these commercials as an opportunity to reflect on empowering possibilities of intervention in the context of 'food', 'class' and 'care' work.